I created the branding and website for The Good Taste Club and continue to be involved in shaping how the brand is expressed and experienced. From developing the visual identity to guiding creative direction and ongoing marketing, my role is to help bring out the essence of what The Good Taste Club is about — great food, genuine connection, and memorable evenings around the table. It’s a project that draws on taste, atmosphere and thoughtful presentation, and one where every decision is informed by how we want guests to feel when they arrive.