Thoughtful marketing for businesses that care
I work alongside hospitality and lifestyle businesses to bring clarity and consistency to their marketing, content and digital presence.
Rather than offering one-off fixes or set packages, I partner with you over time - helping shape direction, plan what matters, and make thoughtful decisions about how your brand shows up day to day. That might include ongoing marketing strategy, creative direction, content creation, email marketing, website updates or design support.
The focus is always on work that feels right for your business: considered, manageable and genuinely aligned with the experience you offer. Nothing rushed. Nothing generic. Just steady, hands-on support that helps your marketing feel clear, confident and well cared for.
Marketing Strategy
Good marketing doesn’t need to shout - it needs to speak to the right people, in the right way.
I help you step back and look at what really matters: your audience, your message and how everything fits together. Drawing on years of experience working with luxury hospitality and lifestyle brands, I shape marketing strategies that are thoughtful, practical and rooted in the real day-to-day of your business.
Whether you’re refining your brand, planning a campaign or wanting to make better use of your customer data, we’ll work together to create a clear, no-nonsense plan that fits your goals, your budget and the way you actually operate.
Customer Experience
Strong brands are built through consistency, care and attention to detail.
I help businesses protect and strengthen their brand by making sure everything feels aligned - from the way you present yourselves online to the experience people have in your space. That might involve sharpening your brand identity, refining key touchpoints or ensuring day-to-day materials stay true to who you are.
It’s about more than logos and colour palettes. It’s about shaping how people feel when they interact with your business, and building a sense of trust and recognition that grows over time.
Brand Management
By building and protecting strong, consistent brands that stand out for all the right reasons. From sharpening brand identity to ensuring every touchpoint reflects your values, let’s help create a cohesive presence across digital, print and in-person experiences. It’s more than just logos and colour palettes, it's about shaping how your audience feels about your brand and keeping that connection thriving.
Content Creation
Good content starts with understanding who you are and how you want to be experienced.
From website copy and blog articles to social content and considered marketing materials, I help create content that reflects your brand clearly and consistently. Everything is shaped around your voice, your values and what your audience actually needs to know or feel.
With a strong eye for detail and a focus on authenticity, the aim is always the same: content that tells your story well, feels natural to share, and supports your business in a way that’s steady and sustainable.
Email Marketing
Done well, email marketing feels less like an interruption and more like a natural conversation.
I help you create thoughtful, well-timed emails that people actually want to open - from shaping content and tone of voice to structuring campaigns and improving how your lists are organised. That might mean refining segmentation, designing simple, considered templates or understanding what’s working so you can do more of it.
Whether it’s a one-off campaign or a longer customer journey, the aim is always the same: sending the right message, to the right people, at the right time - in a way that feels relevant, human and true to your brand.
Social Media Marketing
Social media works best when it feels authentic, not forced. I help you shape content that reflects who you are and what you do, rather than chasing every new trend.
That might be about building awareness, supporting sales, or simply creating space for conversation and connection.
From direction and content planning through to campaign support and review, I focus on creating meaningful, well-considered content for the platforms your audience already uses - work that feels natural, consistent and genuinely aligned with your business.
Graphic Design
Good design brings ideas to life in a way that feels clear, considered and easy to understand.
I create design work that supports your brand across print and digital - from everyday marketing materials and social assets to larger pieces and campaign visuals. The focus is always on work that looks right for your business, communicates clearly and holds together across every touchpoint.
It’s not about decoration for the sake of it. It’s about design that captures attention quietly, reflects your brand and leaves the right impression.
Website Design & Management
Your website should feel like a natural extension of your business - clear, welcoming and easy to use.
Whether you’re launching something new or updating an existing site, I focus on thoughtful structure, clear content and a considered visual approach, making sure everything works smoothly across devices. The aim is always the same: a website that reflects your brand properly, supports enquiries and bookings, and grows with your business over time.
Alongside design, I also offer ongoing support and care - helping you keep things up to date, relevant and working well, rather than letting the site become another thing on your to-do list.
If you need steady marketing support you can rely on, we can begin with a simple conversation.
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Get in touch
Interested in working together? I offer a free, no obligation discovery call to see how we can work together.
Drop your details in the form and I’ll be in touch.