Marketing insight for hospitality & lifestyle businesses | Melissa Magson
Practical reflections on marketing for hospitality and lifestyle businesses, drawn from real work, real clients and real constraints.
Why some hospitality brands look calmer online (and what they do differently)
Campaign-led marketing helps hospitality and lifestyle businesses reduce reactive marketing, plan seasonally and show up with more confidence.
Where do your customers actually find you?
Not sure where to focus your marketing? Learn how hospitality and lifestyle businesses can choose the right channels by understanding customer behaviour.
Why planning your marketing in January changes the year ahead
January is the ideal time for hospitality and lifestyle businesses to step back, plan the year ahead and reduce reactive marketing through clearer structure.